“I quickly Realised that although there is an increasing Understanding that research is important for sustainable business growth, it’s a real challenge to get started.”

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WHAT I DO

Hi! I am Nina, an experienced UX and Market Researcher from Berlin, Germany.

I have been a qualitative researcher for the last 15 years and worked for some of the largest research agencies and conducted research projects worldwide for fortune 500 companies as well as start-ups from a variety of industries.

Recently, I helped several companies build and establish their own research structures, so that they would not be dependent on external companies to tell them about what their customers and users want and need.

I enabled companies to conduct their own research, analyse the results and build a fruitful collaboration of the product-, marketing- and sales teams to constantly improve their offer and keep all that important knowledge within the company while even saving cost as a bonus.

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THE CHALLENGE

While working with these great and motivated people, Nina realised quickly that although there is an increasing understanding that research is important for sustainable business growth, it’s a real challenge to get started.

  • How do I convince management?

  • What is the right research method for my particular problem?

  • How does participant recruiting work?

  • What are the right questions to get unbiased results?

  • How do I analyse the answers?

  • How can we increase the capacities of our own research team?

… these are just some of the questions that we’ve been asked again and again.

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THE ACADEMY

This is how the idea for NIDOS Academy was born.

I want to create a space, where anyone interested can find answers to their most pressing questions, can find comprehensive information and ultimately be able to improve as a research professional.

Whether you are a seasoned researcher who just wants to brush up on some of the more advanced aspects ,or a product manager, designer, service designer, curious beginner with your first research project coming up and no idea where to start: this is your place.

Want to get started right away? Check out the blog articles and the online courses which are already available. There is more to come.

Or contact us for close one-on-one support with your challenges.

I am really excited to start this journey with you and look forward to hear from you and maybe even get to meet some of you in the future!